SEARCH RESULTS

Content marketing is a technique for building client relationships by sharing information that people want to know. Such sharing positions you as a thought leader and a trustworthy authority on the subjects involved. That enhances your brand, differentiates you from competitors and makes recipients more receptive to doing business with you. This webinar will explain how firms can use PDI Global's newsletters, tax and estate planning guides, tax and accounting alerts, seminar programs, and Content Store articles as content marketing tools. We'll look at what's involved in developing and implementing a content marketing program, discuss the importance of combining print, electronic and social media, point out how to optimize website content for search engines, and show how to maximize the effectiveness of these tools for achieving your marketing and business development goals.